Insights & Challenges

Ramadan is a heavily cluttered religious festival in media lingo, first rate properties are unlocked with heavy premium charges. With budget constraints, the core challenge at hand was to make Panther Tyres stand out in a season where edibles and beverages categories swamp the media space.


  • Due to budget constraint efficient planning was done throughout the campaign to build Recall


  • Fixed spots on mainstream & regional channels
  • Presence on top rated Ramadan content on Ent & News channels for additional reach
  • Jeeto Pakistan – Ramadan team branding


TV was a massive success:

  • Reach @ 1+: 86.9% (Planned 80%)
  • PIBs: 64% (Planned 40%)
  • FOC mileage: 69% (Planned 30%)
  • CPRP: 18.5k (Planned 20k)

Fixed spots on 7 channels were aired for 30 days

Success Story

Sale increase 1.2x