Traditional Media

Our team of expert TV media planners, plans media for our clients after conducting a comprehensive market analysis, effective use of viewership ratings, audience insights and data from market research to create audience segments based on factors like age, gender, location, interests, and behavior. For optimized TV media plans, our planners and buyers work together to buy media space and schedule TV ads on channels alongwith print ads and digital media teams to create campaigns that are unified and synchronized and spread the brand’s message to as many people as possible.

TV+ Planning

Our media planners are well-versed in TV advertising and digital marketing platforms which helps to determine optimal mix of TV ads and digital media channels that will effectively reach and engage the targeted audience. Additionally, our digital media planners are familiar with programmatic advertising and the application of data-driven insights to deliver the personalized and targeted digital advertisements.

Radio

Our team possess deep understanding of the radio advertising and have the skills to develop an effective media plan after conducting extensive market research and analysis. Our radio plans are developed to identify the target audience, their listening habits, and the competitive landscape. We ensure that radio plans have additional promotional spots or sponsorships to enhance the campaign’s effectiveness.

Content Partnerships

We help our clients in finding innovative ways to identify the appropriate digital content which will amplify brand reach, engage new audiences, and create meaningful connections. We are experienced in content partnerships which plays a pivotal role in navigating the complexities of collaboration and harnessing its true potential.

Print

Our print advertising plans are aligned with the goals, budget, and targeted audience of the client/brand. Because our print media team has been in the business for more than 15 years, we are able to offer competitive rates, advantageous ad placements, and opportunities that add value to our clients. This enables us to negotiate advantageous positioning and discounts to improve the campaign’s effectiveness.

Sponsorships

Our Sponsorship team is skilled at forming partnerships between clients and brand agencies and a TV channel. In these partnerships, the brand provides financial support to the channel in exchange for promotional benefits and exposure to the shows’ audience. Through seamless exposure, sponsors can integrate their brand into the shows’ content.

Out of Home

Our OOH (Out-of-Home Advertising) division and its experts are skilled in designing, arranging, and managing latest advertising displays from traditional billboards to digital billboards and transit digital ads which allows advertisers to combine the dynamic and engaging nature of digital displays with the extensive reach and visibility of traditional formats. This includes understanding the best locations, creating visually compelling designs and negotiating contracts and partnerships with property owners and transportation companies.